Leaving Social Media Behind…

Conventional wisdom would be mortified by the business decision Jill and I made.

After years of building a following, we did something most businesses wouldn’t dare: we deleted our business (and personal) accounts on Meta and TikTok. And as for Twitter (I refuse to call it X 🤣), we never had an account there, and the moment it was purchased, I deleted my personal account without a second thought.

Why? Simple. It no longer felt aligned with who we are or the core values we were founded on:

📣 We believe in sustainable partnerships.
📣 We believe we are all interconnected.
📣 We believe everyone has unique and equal value.

This isn’t about being anti-tech or anti-social media. It’s about being pro-alignment. We feel so strongly about being aligned that it's in our business name! We believe in TRUTH. We believe in being in INTEGRITY. We believe in COMMUNITY. And we know that an undercurrent of hate online is eroding our shared humanity. For us, people will always be more important than profit.

This moment in time calls for discernment like never before. You can’t just take what you see online or even on TV at face value anymore. You have to double and triple-check everything, and honestly, it’s exhausting! The constant need to question what’s real, what’s manipulation, and what’s outright fabricated takes a toll. So, we decided that we are stepping back, slowing down, and choosing to be in alignment with our values. If that’s unconventional, so be it. We’ll take discernment, authenticity, and a little extra peace of mind any day.

So, yes, we’ll be a little less “connected” now, but you know what? We remember what life was like before the internet AND social media. A historical time period when connecting meant having a conversation face-to-face or picking up the phone 😂. And honestly, back when truth wasn’t hidden behind paywalls, algorithms, or clickbait.

We’re going to be just fine.

Becky